2021年BEC商務(wù)英語中級(jí)模擬試題之二（6）

編輯推薦：2021年BEC商務(wù)英語中級(jí)模擬試題之二

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2021年BEC商務(wù)英語中級(jí)模擬試題之二（6）

·For each question(23-30)，mark one letter(A，B or C)for the correct answer.

·After you have listened once.replay the recording.

AIO refers to

A.actions, involvement and options.

B.activities, interests and opinions.

C.advertising, impact and opportunities.

48、Another name for AIO measurement is

A.psychographics.

B.demographics.

C.statistics.

49、According to the author, the most important social factor in purchasing process is

A.reference groups.

B.social classes.

C.culture.

50、If you are running an upper level fur store, you'd better attract your customers by

A.lowering prices.

B.mass advertising.

C.improving the product packaging.

51、Sometimes, the reference groups have the most impact on the purchasing process, so a retailer must pay much attention to the reference groups composed by

A.family members.

B.suburbanites.

C.city dwellers.

52、For the customer with much self-confidence, the purchasing process is

A.endless.

B.long.

C.short.

53、When the consumer thinks of alternatives and makes a final decision.the most important individuaI factor will be

A.personalities.

B.motives.

C.performance.

54、0ne of the individual dimensions of lifestyle mentioned by the sociologist is

A.performance.

B.interests.

C.class consciousness.

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