銆€銆€璩囨湰璩囩敘(ch菐n)瀹氬児(ji脿)鐞嗚珫

銆€銆€闄らΜ绉戠董鑼ㄦ彁鍑虹殑鍋囪ō(sh猫)澶栵紝璩囨湰璩囩敘(ch菐n)瀹氬児(ji脿)鐞嗚珫鎻愬嚭浜嗚嚜韬殑鐞嗚珫鍋囪ō(sh猫)锛氣憼甯傚牬(ch菐ng)涓婂瓨鍦ㄤ竴绋劇(w煤)棰�(f膿ng)闅�(xi菐n)璩囩敘(ch菐n)锛屾姇璩囪€呭彲浠ユ寜鐒�(w煤)棰�(f膿ng)闅�(xi菐n)鍒╃巼鍊熼€�(j矛n)鎴栧€熷嚭浠绘剰鏁�(sh霉)椤嶇殑鐒�(w煤)棰�(f膿ng)闅�(xi菐n)璩囩敘(ch菐n);鈶″競鍫�(ch菐ng)鏁堢巼閭婄晫鏇茬窔鍙湁涓€姊�;鈶氦鏄撹不(f猫i)鐢ㄧ偤闆�銆�

銆€銆€1. 璩囨湰甯傚牬(ch菐ng)绶�杞�(zhu菐n)鑷挵(hu谩n)鐞冪恫(w菐ng)鏍du24ol.com

銆€銆€璩囨湰甯傚牬(ch菐ng)绶氬弽鏄犱簡鎶曡硣浜庨ⅷ(f膿ng)闅�(xi菐n)璩囩敘(ch菐n)绲勫悎鍜岀劇(w煤)棰�(f膿ng)闅�(xi菐n)璩囩敘(ch菐n)鐨勬敹鐩婅垏棰�(f膿ng)闅�(xi菐n)闂�(gu膩n)绯�銆�

銆€銆€CAPM琛ㄦ槑锛屽湪鍧囪　鐙€鎱�(t脿i)锛岃硣鏈競鍫�(ch菐ng)绶�(CML)琛ㄧず灏�(du矛)鎵€鏈夋姇璩囪€呰€岃█鏄渶濂界殑棰�(f膿ng)闅�(xi菐n)鏀剁泭绲勫悎銆傜洝绠＄悊鎬х殑鎶曡硣鑰呴兘甯屾湜鐩″姏閬�(d谩)鍒伴珮浜嶤ML鐨勯粸(di菐n)锛岃€岀(j矛ng)鐖�(zh膿ng)鐨勫競鍫�(ch菐ng)灏囦娇璩囩敘(ch菐n)鍍�(ji脿)鏍艰畩鍕�(d貌ng)锛屼娇姣忎汉閮介仈(d谩)鍒扮洿绶氫笂鐨勬煇榛�(di菐n)銆傝硣鏈競鍫�(ch菐ng)绶欳ML鐨勫叕寮忕偤锛�

銆€銆€E(r)琛ㄧず鎶曡硣鑰呮墍鎶曡硣鐨勬煇绋噾铻嶈硣鐢�(ch菐n)鐨勯爯(y霉)鏈熸敹鐩�锛孍(rM)鍜�σM鍒嗗垾琛ㄧず甯傚牬(ch菐ng)鎶曡硣绲勫悎鐨勯爯(y霉)鏈熸敹鐩婂拰妯�(bi膩o)婧�(zh菙n)宸€�

銆€銆€鐢变笂寮�锛屽彲寰楅ⅷ(f膿ng)闅�(xi菐n)婧㈠児(ji脿)鐨勬焙瀹氬叕寮�

銆€銆€鐢变笂寮忓彲鐭ワ紝棰�(f膿ng)闅�(xi菐n)婧㈠児(ji脿)鐨勫ぇ灏忓彇姹轰簬甯傚牬(ch菐ng)鍧囪　鐨勯ⅷ(f膿ng)闅�(xi菐n)-鏀剁泭姣旂巼(鍗矯ML绶氱殑鏂滅巼)鍜屾姇璩囪€呯殑棰�(f膿ng)闅�(xi菐n)鍋忓ソ绋嬪害銆傝€屽墠鑰呮槸鍥哄畾涓嶈畩鐨�锛屾姇璩囪€呭彧鑳介€氶亷(gu貌)鏀硅畩棰�(f膿ng)闅�(xi菐n)鍋忓ソ渚�(l谩i)褰遍熆棰�(f膿ng)闅�(xi菐n)婧㈠児(ji脿)銆�

銆€銆€2. 璀夊埜甯傚牬(ch菐ng)绶�

銆€銆€璀夊埜甯傚牬(ch菐ng)绶氭槸鍦ㄨ硣鏈競鍫�(ch菐ng)绶氬熀绀�(ch菙)涓�锛岄€�(j矛n)涓€姝ヨ(shu艒)鏄庝簡鍠€�(g猫)棰�(f膿ng)闅�(xi菐n)璩囩敘(ch菐n)鐨勬敹鐩婅垏棰�(f膿ng)闅�(xi菐n)涔嬮枔鐨勯棞(gu膩n)绯�銆�

銆€銆€鎶曡硣鑰呮壙鎿�(d膩n)鐨勯ⅷ(f膿ng)闅�(xi菐n)蹇呴爤浠ヨ純楂樼殑闋�(y霉)鏈熸敹鐩婁綔鐐鸿(b菙)鍎燂紝鍗冲鏋滃湪鍧囪　鐙€鎱�(t脿i)锛孉璀夊埜鐨勯爯(y霉)鏈熸敹鐩婄巼楂樹簬B璀夊埜鐨勯爯(y霉)鏈熸敹鐩婏紝鍓嘇璀夊埜鐨勯ⅷ(f膿ng)闅�(xi菐n)澶т簬B璀夊埜鐨勯ⅷ(f膿ng)闅�(xi菐n)銆�

銆€銆€鑰岃硣鐢�(ch菐n)瀹氬児(ji脿)妯″瀷(CAPM)鍓囨彁渚涗簡娓�(c猫)搴︿笉鍙秷闄ょ郴绲�(t菕ng)鎬чⅷ(f膿ng)闅�(xi菐n)鐨勬寚妯�(bi膩o)锛屽嵆棰�(f膿ng)闅�(xi菐n)绯绘暩(sh霉)β銆�

銆€銆€鏍规摎(j霉)璩囨湰璩囩敘(ch菐n)瀹氬児(ji脿)妯″瀷锛屽湪鍧囪　鐙€鎱�(t脿i)锛岄爯(y霉)鏈熸敹鐩婂拰棰�(f膿ng)闅�(xi菐n)鐨勯棞(gu膩n)绯绘槸锛�

 銆€銆€2010缍�(j墨ng)婵�(j矛)甯玍IP淇濋亷(gu貌)鐝枊(k膩i)濮嬫嫑鐢�   

 銆€銆€2009骞寸稉(j墨ng)婵�(j矛)甯€冭│鐪熼鍙婄瓟妗堜氦娴佸皥椤� 

 銆€銆€鐠�(hu谩n)鐞冪恫(w菐ng)鏍�2010骞寸稉(j墨ng)婵�(j矛)甯€冭│缍�(w菐ng)绲�(lu貌)杓斿皫(d菐o)鐔辨嫑涓�

銆€