2020考研英語(yǔ)翻譯：虛假?gòu)V告（職業(yè)道德類）

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(3) Write an essay of 160-200 words based on the following drawing. In your essay, you should:

1) describe the drawing briefly,

2) explain its intended meaning, and then

3) state your point of view.

You should write on ANSWER SHEET 2.

范文：

A first glance at this cartoon tells us that a matchmaker is attempting to create a crush between a man and a woman. But the veil on the head of the bride-to-be covers the fact that she is old and ugly, quite opposite to what the matchmaker is advertising. The picture further points out that the matchmaker symbolizes false advertisements and the woman low-quality products.

The cartoon subtly reveals a phenomenon frequently happening in our society—the false commercial advertising and promotion. Their emergence firstly owes to the negative effect of a growing market economy which emphasizes competition. Economic loser fail to learn the lesson in retrospect, and dedicate themselves to cheating customers instead of improving the quality of products and services. False advertisement, seems to be most convenient to attract clients and increase profit in the short run.

However, false advertising can greatly endanger individuals and the whole society. In the long run businesses may damage their own images by fake propaganda, which hurts consumer confidence. As the Chinese saying goes, “those who play fire are bound to get burned”, it is only by genuine advertisement and qualified products that an enterprise can prosper.

譯文：

第一眼看這幅圖時(shí)，我們看到的是一個(gè)媒婆正在努力讓一對(duì)男女互相產(chǎn)生好感。但是我們很快就可以發(fā)現(xiàn)這個(gè)即將成為新娘的女人并不像媒婆說(shuō)的那樣好，而是又老又丑。這幅圖進(jìn)一步指出了這個(gè)媒婆象征了虛假?gòu)V告，而女人象征了偽劣產(chǎn)品。

這幅圖指出了我們的社會(huì)中一個(gè)經(jīng)常發(fā)生的現(xiàn)象——虛假的廣告和推銷。這種現(xiàn)象的出現(xiàn)部分是由于在市場(chǎng)經(jīng)濟(jì)迅速發(fā)展中，過(guò)于強(qiáng)調(diào)競(jìng)爭(zhēng)而帶來(lái)了一些負(fù)面效果。一些經(jīng)濟(jì)競(jìng)爭(zhēng)的失敗者們沒(méi)有反思教訓(xùn)，反而盡力去欺騙消費(fèi)者、不去提高產(chǎn)品和服務(wù)的質(zhì)量。虛假?gòu)V告在這個(gè)時(shí)候看起來(lái)是吸引消費(fèi)者、在短期內(nèi)增加利潤(rùn)的最便利的方法。

但是，我們不可以忽視虛假?gòu)V告會(huì)給消費(fèi)者以及全社會(huì)利益帶來(lái)極大的損害。此外，虛假的廣告宣傳傷害了消費(fèi)者的信心，因此在長(zhǎng)期看來(lái)會(huì)損害企業(yè)自身的形象?？偟膩?lái)說(shuō)，正如一句中國(guó)古語(yǔ)所云：“玩火者自焚”，只有企業(yè)通過(guò)真實(shí)的廣告和高質(zhì)量的產(chǎn)品才能繁榮發(fā)展。

閃光詞匯及詞組：

matchmaker: n. 媒人，媒婆

crush: n. 好感

false: adj. 虛假的

retrospect: n. 回顧

in the short run: 短期內(nèi)

in the long run: 長(zhǎng)期內(nèi)

negligible: adj. 可以忽略的，不予重視的

endanger: v. 危及

in a word: 總的來(lái)說(shuō)

genuine: adj. 真實(shí)的

萬(wàn)能句型：

A first glance at this cartoon tells us that… The picture further points out that…

The cartoon subtly reveals a phenomenon frequently happening in our society—

Its emergence firstly owes to

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