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銆€銆€鑳藉姏瑕佹眰
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銆€銆€SWOT鍒嗘瀽娉曟槸灏�(du矛)浼佹キ(y猫)鍏�(n猫i)澶栭儴姊濅欢鍚勬柟闈㈠収(n猫i)瀹归€�(j矛n)琛岀稖鍚堟鎷�锛屽垎鏋愪紒妤�(y猫)绲勭箶鐨勫劒(y艒u)鍕�(sh矛)銆佸姡鍕�(sh矛)銆侀潰鑷ㄧ殑姗�(j墨)鏈�(hu矛)鍜屽▉鑴呯殑涓€绋柟娉曘€傚叾涓紝S浠h〃鍎�(y艒u)鍕�(sh矛)(Strength)锛學浠h〃鍔e嫝(sh矛)(Weakness)锛孫浠h〃姗�(j墨)鏈�(hu矛)(Opportunity)锛孴浠h〃濞佽剠(Threats)銆�
銆€銆€銆愪緥椤�2.1.15銆慡WOT鍒嗘瀽娉曚腑锛學浠h〃(銆€銆€)銆�(2013骞�5鏈堜簩绱�(j铆)鐪熼)
銆€銆€A.鍎�(y艒u)鍕�(sh矛)
銆€銆€B.姗�(j墨)鏈�(hu矛)
銆€銆€C.鍔e嫝(sh矛)
銆€銆€D.濞佽剠
銆€銆€銆愮瓟妗堛€慍
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銆€銆€绔�(j矛ng)鐖�(zh膿ng)浜旇绱犲垎鏋愭硶鏄編鍦�(gu贸)浜洪倎鍏嬬埦•娉㈢壒鍦�1980骞村嚭鐗堢殑銆婄(j矛ng)鐖�(zh膿ng)鎴�(zh脿n)鐣ワ細鍒嗘瀽琛屾キ(y猫)鍜岀(j矛ng)鐖�(zh膿ng)灏�(du矛)鎵嬬殑鏂规硶銆嬩竴鏇镐腑鎻愬嚭鐨勪竴绋垎鏋愭ā鍨�銆傚湪閫欏€�(g猫)妯″瀷涓紝浼佹キ(y猫)瑕侀€�(j矛n)琛屼互涓嬩簲闋�(xi脿ng)鍒嗘瀽锛氬皪(du矛)鏂板姞鍏ョ(j矛ng)鐖�(zh膿ng)鑰呯殑鍒嗘瀽;灏�(du矛)绔�(j矛ng)鐖�(zh膿ng)绛栫暐鐨勫垎鏋�;灏�(du矛)鑷繁鐢�(ch菐n)鍝佹浛浠e搧鐨勫垎鏋�;灏�(du矛)椤у缇ょ殑鍒嗘瀽;灏�(du矛)渚涙噳(y墨ng)鍟嗙殑鍒嗘瀽銆�
銆€銆€銆愪緥椤�2.1.16銆戠(j矛ng)鐖�(zh膿ng)浜旇绱犲垎鏋愭ā鍨嬫槸鐢�(銆€銆€)鎻愬嚭鐨�銆�(2012骞�11鏈堜簩绱�(j铆)鐪熼)
銆€銆€A.褰煎緱•寰烽鍏�
銆€銆€B.閭佸厠鐖�•娉㈢壒
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銆€銆€D.褰煎緱•鍦e悏
銆€銆€銆愮瓟妗堛€態
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銆€銆€(鍥�)璩囨枡閲囬泦鑸囧垵姝ヨ檿鐞�
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