2010骞淬€婂垵绱�(j铆)缍�(j墨ng)婵�(j矛)鍩虹(ch菙)銆嬶細甯傚牬(ch菐ng)鐕�(y铆ng)閵风瓥鐣�(4)

鏇存柊鏅�(sh铆)闁擄細2010-05-19 09:44:01 渚�(l谩i)婧愶細|0

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鏀惰棌

銆€銆€浜�銆佺嚐(y铆ng)閵风祫鍚堢瓥鐣�

銆€銆€u 鑰冭│鍏�(n猫i)瀹癸細

銆€銆€1銆佸競鍫�(ch菐ng)鐕�(y铆ng)閵风祫鍚堢殑姒傚康鍜屼富瑕佺瓥鐣ワ細鐢�(ch菐n)鍝佺瓥鐣ャ€佸畾鍍�(ji脿)绛栫暐銆佸垎閵锋笭閬撶瓥鐣ュ拰淇冮姺绛栫暐

銆€銆€2銆佸悇闋�(xi脿ng)绛栫暐娑夊強鐨勪富瑕佹焙绛栧収(n猫i)瀹� 杞�(zhu菐n)鑷挵(hu谩n)鐞冪恫(w菐ng)鏍du24ol.com

銆€銆€3銆佸奖闊垮畾鍍�(ji脿)鐨勫洜绱�

銆€銆€4銆佸父鐢ㄧ殑瀹氬児(ji脿)鏂规硶

銆€銆€5銆佸垎閵锋笭閬撶殑涓昏鍔熻兘

銆€銆€6銆佷績閵风祫鍚�

銆€銆€u 瑕侀粸(di菐n)锛�

銆€銆€1銆佺嚐(y铆ng)閵风祫鍚�(“4P”鐞嗚珫)

銆€銆€浼佹キ(y猫)鐕�(y铆ng)閵风瓥鐣ョ殑缍滃悎鏂规锛屾槸浼佹キ(y猫)鏍规摎(j霉)鐩(bi膩o)甯傚牬(ch菐ng)鐨勯渶瑕佸拰鑷繁鐨勫競鍫�(ch菐ng)瀹氫綅锛屽皪(du矛)鑷繁鍙帶鍒剁殑鍚勭ó鐕�(y铆ng)閵峰洜绱�锛屽嵆鐢�(ch菐n)鍝� (Product) 銆佸児(ji脿)鏍� (Price) 銆佹笭閬� (Place) 鍜屼績閵� (Promotion)鐨勫劒(y艒u)鍖栫祫鍚堝拰缍滃悎閬�(y霉n)鐢�锛屼娇涔嬪崝(xi茅)瑾�(di脿o)閰嶅悎锛屾彋(y谩ng)闀�(zh菐ng)閬跨煭锛岀櫦(f膩)鎻劒(y艒u)鍕�(sh矛)锛屼互鍙栧緱鏇村ソ鐨勭稉(j墨ng)婵�(j矛)鏁堢泭鍜岀ぞ鏈�(hu矛)鏁堢泭銆�

銆€銆€2銆佺敘(ch菐n)鍝佺瓥鐣� 杞�(zhu菐n)鑷挵(hu谩n)鐞冪恫(w菐ng)鏍du24ol.com

銆€銆€(1)鐢�(ch菐n)鍝佽唱(zh矛)閲�

銆€銆€鈶� 璩�(zh矛)閲忔槸鐢�(ch菐n)鍝佺殑鐢熷懡锛屾槸鐛插緱绔�(j矛ng)鐖�(zh膿ng)鍔涚殑婧愭硥銆�

銆€銆€鈶� 浼佹キ(y猫)鐨勭敘(ch菐n)鍝佽唱(zh矛)閲忔焙绛� , 灏辨槸瑕佹牴鎿�(j霉)甯傚牬(ch菐ng)闇€姹傜⒑瀹氬競鍫�(ch菐ng)瑾�(r猫n)鍙殑璩�(zh矛)閲忔按骞�锛屽苟鍦ㄦ鍩虹(ch菙)涓婂缓绔嬬敘(ch菐n)鍝佽唱(zh矛)閲忔(bi膩o)婧�(zh菙n)锛屽苟閫氶亷(gu貌)鍚勭ó婧濋€氭墜娈靛皣閫欎竴璩�(zh矛)閲忎俊鎭簴(zh菙n)纰�銆佸強鏅�(sh铆)鍦板偝閬炵郸鐩(bi膩o)甯傚牬(ch菐ng)銆�

銆€銆€(2)鐢�(ch菐n)鍝佽ō(sh猫)瑷�(j矛)

銆€?銆�?鐢�(ch菐n)鍝佽ō(sh猫)瑷�(j矛)娑夊強鎴愭湰銆佹妧琛�(sh霉)姘村钩鍜岃棟琛�(sh霉)瀵╃編绛夊鏂归潰鐨勫晱(w猫n)椤� 銆�

銆€?銆�?鐢�(ch菐n)鍝佽ō(sh猫)瑷�(j矛)鎳�(y墨ng)瑭插湪鐕�(y铆ng)閵疯(di脿o)鐮旂殑鍩虹(ch菙)涓婏紝寰為¨瀹㈢殑闇€瑕佸嚭鐧�(f膩)锛屽皣鐢�(ch菐n)鍝佺殑璩�(zh矛)閲忓姛鑳藉(sh铆)鐝�(xi脿n)銆佷娇鐢ㄦ柟渚胯垝閬�銆佸瑙€鍜岃缇庤銆佸姞宸ョ董淇究鍒�銆佸埗閫犳垚鏈仼搴︾瓑澶氭柟闈㈠洜绱犵稖鍚堣捣渚�(l谩i)鑰冩叜銆�

銆€銆€(3)鍝佺墝

銆€?銆�?鍝佺墝鏄敘(ch菐n)鍝佺殑閲嶈绲勬垚閮ㄥ垎锛屽ソ鐨勫搧鐗屾槸浼佹キ(y猫)涓嶅彲缂哄皯鐨勭劇(w煤)褰㈣硣鐢�(ch菐n)銆�

銆€?銆�?浼佹キ(y猫)瑕佸埗瀹氱殑鍝佺墝绛栫暐鍖呮嫭锛氬搧鐗屽寲绛栫暐銆佸搧鐗屾灞瓥鐣�銆佸鏃忓搧鐗岀瓥鐣�銆佸搧鐗屽欢浼� / 鏂板搧鐗岀瓥鐣ュ拰澶氬搧鐗岀瓥鐣ョ瓑銆�

銆€銆€(4)鍖呰绛栫暐

銆€?銆�?瀹氱京锛氱敘(ch菐n)鍝佺殑瀹瑰櫒鎴栧寘瑁濈墿锛屼篃鏄敘(ch菐n)鍝佺殑绲勬垚閮ㄥ垎銆�

銆€?銆�?浣滅敤锛�

銆€銆€Ø 瀹冭兘澶犻槻姝㈡垨娓涘皯鐢�(ch菐n)鍝佸湪鍎�(ch菙)閬�(y霉n)銆侀姺鍞亷(gu貌)绋嬩腑鐨勬悕姣€銆侀伜澶憋紝璧峰埌淇濊(h霉)鐢�(ch菐n)鍝�銆佹柟渚块亱(y霉n)杓搞€佹敎甯跺拰鍎�(ch菙)瀛樼殑浣滅敤;

銆€銆€Ø 鑹ソ鐨勫寘瑁濆叿鏈夊唬鍛婂拰鎺ㄩ姺鐨勫姛鑳�锛岀崹(d煤)鐗圭殑鍖呰閭勬槸淇冮€�(j矛n)鐢�(ch菐n)鍝佸樊鐣板寲鐨勯噸瑕佹墜娈�;

銆€銆€Ø 鍖呰浣滅偤鐢�(ch菐n)鍝佹暣楂旀蹇典腑鐨勪竴閮ㄥ垎锛岃捣钁楁彁楂樼敘(ch菐n)鍝佸児(ji脿)鍊肩殑浣滅敤;

銆€銆€Ø 鏂逛究缇庤鐨勫寘瑁濇渻(hu矛)浣块¨瀹㈡効鎰忔敮浠樻洿楂樼殑鍍�(ji脿)鏍艰臣(g貌u)璨�(m菐i)鐢�(ch菐n)鍝� , 浣夸紒妤�(y猫)澧炲姞鍒╂饯(r霉n);

銆€銆€Ø 鍦ㄥ競鍫�(ch菐ng)绔�(j矛ng)鐖�(zh膿ng)鏃ヨ定婵€鐑堢殑浠婂ぉ锛屽寘瑁濆凡鎴愮偤涓€闋�(xi脿ng)閲嶈鐨勭(j矛ng)鐖�(zh膿ng)姝﹀櫒;

銆€銆€Ø 鍖呰灏�(du矛)鐠�(hu谩n)淇�銆佽兘鑰�銆佷汉椤炲仴搴峰拰娑堣不(f猫i)鑰呮瑠(qu谩n)鐩婄瓑鏂归潰鐨勫奖闊夸篃鏃ョ泭鍙楀埌绀炬渻(hu矛)鍚勬柟闈㈢殑閲嶈銆�