“2025骞翠汉鍔涜硣婧愬煿瑷�(x霉n)鐨勬椹�”鏄紒妤�(y猫)鎻愬崌绔�(j矛ng)鐖�(zh膿ng)鍔涚殑鏍稿績鎴�(zh脿n)鐣�锛佹湰鏂囩祼(ji茅)鍚圓I鎶€琛�(sh霉)銆侀潏娲荤敤宸ョ瓑瓒ㄥ嫝(sh矛)锛屾媶瑙�‌7姝ユ(bi膩o)婧�(zh菙n)鍖栧煿瑷�(x霉n)娴佺▼‌锛堥渶姹傚垎鏋愯嚦鏁堟灉瑭�(p铆ng)浼帮級锛屾彁渚涘厤璨�(f猫i)璩囨枡銆�

‌‌涓€銆�2025骞翠汉鍔涜硣婧愬煿瑷�(x霉n)鐨�3澶ф柊瓒ㄥ嫝(sh矛)‌

‌1. 鏁�(sh霉)瀛楀寲杞�(zhu菐n)鍨嬶細寰炵窔涓嬪埌OMO铻嶅悎‌

‌鏁�(sh霉)鎿�(j霉)椹�(q奴)鍕�(d貌ng)‌锛欰I鍒嗘瀽鍝″伐瀛�(xu茅)缈�(x铆)琛岀偤锛屾櫤鑳芥帹钖﹁绋�(濡傞姺鍞礂鍎�(y艒u)鍏堝(xu茅)“澶у鎴惰珖鍒�”)銆�

‌OMO妯″紡‌锛氱窔涓婄洿鎾�(40%)+绶氫笅娌欑洡妯℃摤(40%)+铏涙摤鐝�(xi脿n)瀵�(sh铆)(VR)瀵�(sh铆)鎿�(20%)銆�

‌2. 鎶€鑳借凯浠ｅ姞閫燂細鑱氱劍“鏈締(l谩i)鑳藉姏”‌

‌2025骞寸啽闁€鎶€鑳�‌锛�

鏁�(sh霉)鎿�(j霉)鎬濈董(鐢≒ython鍒嗘瀽闆㈣伔鐜�);

闈堟椿鐢ㄥ伐绠＄悊(闆跺伐鍦�(tu谩n)闅�(du矛)婵€鍕�(l矛));

ESG(鐠�(hu谩n)澧�銆佺ぞ鏈�(hu矛)鑸囧叕鍙告不鐞�)鍚堣(gu墨)銆�

‌3. 鍩硅〒(x霉n)鎴愭湰绮剧窗(x矛)鍖�‌

‌ROI閲忓寲宸ュ叿‌锛�

姣忚惉(w脿n)鍏冨煿瑷�(x霉n)鎶曞叆闇€鎻愬崌浜哄潎鏁堣兘≥15%(瑷�(j矛)绠楀叕寮忥細鍩硅〒(x霉n)鍚庢キ(y猫)绺�(j墨)?c猫)闅�?鎴愭湰×100%)銆�

‌浜�銆�2025骞翠汉鍔涜硣婧愬煿瑷�(x霉n)鐨�7鍊�(g猫)鏍稿績姝ラ‌

‌1. 闇€姹傚垎鏋愶細绮炬簴(zh菙n)瀹氫綅缂哄彛‌

‌3椤炲垎鏋愭柟娉�‌锛�

‌鎴�(zh脿n)鐣ュ堡‌锛氬皪(du矛)榻婁紒妤�(y猫)2025骞存キ(y猫)鍕�(w霉)鐩(bi膩o)(濡傛嫇灞曟澅鍗椾簽甯傚牬(ch菐ng)→璺ㄦ枃鍖栨簼閫氬煿瑷�(x霉n));

‌宕椾綅灞�‌锛氭媶瑙D鑳藉姏妯″瀷(濡侶RBP闇€鎺屾彙“绲勭箶瑷烘柗鍏洅妯″瀷”);

‌鍝″伐灞�‌锛氶€氶亷(gu貌)娓�(c猫)瑭�(p铆ng)宸ュ叿(濡係HL鍕濅换鍔涙脯(c猫)瑭�)璀�(sh铆)鍒ョ煭鏉裤€�

‌2. 鐩(bi膩o)瑷�(sh猫)瀹氾細SMART鍘熷墖閲忓寲鎸囨(bi膩o)‌

‌绀轰緥‌锛�

“2025骞碤3鍓�锛屽畬鎴愬叏鍝℃暩(sh霉)鎿�(j霉)鎬濈董鍩硅〒(x霉n)锛屽(sh铆)鐝�(xi脿n)90%鍝″伐鍙崹(d煤)绔嬩娇鐢‥xcel鍒嗘瀽鍩虹(ch菙)浜哄姏鎴愭湰銆�”

‌3. 瑾茬▼瑷�(sh猫)瑷�(j矛)锛氬牬(ch菐ng)鏅寲+娓告埐鍖�‌

‌2025骞翠富娴佸舰寮�‌锛�

‌寰‌锛�15鍒嗛悩/绡€(ji茅)锛岃仛鐒﹀柈榛�(di菐n)鎶€鑳�(濡�“1灏忔檪(sh铆)瀛�(xu茅)鏈�(hu矛)OKR鍒跺畾”);

‌鎯呮櫙鍔囨湰娈�‌锛氭ā鎿嫗鍕�(d貌ng)浠茶妗堜緥锛屽(xu茅)缈�(x铆)銆婂嫗鍕�(d貌ng)鍚堝悓娉曘€嬨€�

‌4. 璎涘斧閬告搰锛氬収(n猫i)閮ㄥ皥瀹�+澶栭儴澶у挅‌

‌鎴愭湰鍎�(y艒u)鍖栫瓥鐣�‌锛�

楂樼鍒嗕韩(濡侰EO璎�“鎴�(zh脿n)鐣ヨВ纰�”)鍗�30%;

閲囪臣(g貌u)琛屾キ(y猫)鏅哄韩(k霉)瑾茬▼(濡侻BB鍜ㄨ鍏徃鏂规硶璜�)鍗�50%銆�

‌5. 鍩硅〒(x霉n)瀵�(sh铆)鏂斤細OMO娣峰悎寮忚惤鍦�‌

‌娴佺▼妯℃澘‌锛�

瑾插墠锛氱窔涓婇爯(y霉)缈�(x铆)(鐭ヨ瓨(sh铆)搴�(k霉)+娓�(c猫)瑭�(p铆ng));

瑾蹭腑锛氱窔涓嬬爺瑷�+绶氫笂瀵�(sh铆)鏅�(sh铆)绛旂枒;

瑾插悗锛欰I鐢熸垚瀛�(xu茅)缈�(x铆)鍫�(b脿o)鍛婏紝鎺ㄩ€佸京(f霉)缈�(x铆)椤�銆�

‌6. 鏁堟灉瑭�(p铆ng)浼帮細鍥涚礆(j铆)瑭�(p铆ng)浼版ā鍨�‌

‌鏌皬妯″瀷鍗囩礆(j铆)鐗�‌锛�

‌7. 鍙嶉杩唬锛歅DCA闁夌挵(hu谩n)鍎�(y艒u)鍖�‌

‌绀轰緥‌锛�

‌鍟�(w猫n)椤�‌锛�?ji菐n)T宸ュ皪(du矛)“闈堟椿鐢ㄥ伐鍚堣(gu墨)”瑾茬▼鍙冭垏鐜囦綆浜�60%;

‌鍎�(y艒u)鍖�‌锛氬鍔�“澶栬常骞宠嚭(t谩i)绯剧礇”绛夋渚嬶紝鎺涢墹绺�(j墨)鏁堣€冩牳鍔犲垎銆�

‌涓夈€�2025骞村煿瑷�(x霉n)钀藉湴3澶ч珮闋诲晱(w猫n)椤�‌

‌1. 濡備綍瑾�(shu艒)鏈嶈€佹澘澧炲姞鍩硅〒(x霉n)闋�(y霉)绠�?‌

‌瑭辫(sh霉)妯℃澘‌锛�

“寮电附锛�2025骞撮姺鍞湗(tu谩n)闅�(du矛)鐩(bi膩o)澧為暦(zh菐ng)30%锛屼絾鐩墠澶у鎴惰珖鍒よ兘鍔涙脯(c猫)瑭�(p铆ng)鍚堟牸鐜囧儏55%銆傚缓璀版姇鍏�20钀�(w脿n)閲囪臣(g貌u)璜囧垽瑾茬▼锛岄爯(y霉)瑷�(j矛)杞�(zhu菐n)鍖栫巼鎻愬崌25%锛屽閲忕嚐(y铆ng)鏀惰钃嬫垚鏈�5鍊嶄互涓�銆�”

‌2. 鍝″伐鍙冭垏搴︿綆鎬庝箞杈�?‌

‌3鎷涚牬瑙�‌锛�

鎺涢墹鏅夊崌锛氬煿瑷�(x霉n)瀛�(xu茅)鍒嗗崰鏅夊崌瑭�(p铆ng)浼版瑠(qu谩n)閲嶇殑30%;

娓告埐鍖栨縺鍕�(l矛)锛氬(xu茅)缈�(x铆)绌嶅垎鍏屾彌鍋囨湡鎴栫Ξ鍝�;

楂樼浠ｈ█锛欳EO甯堕牠鎵撳崱骞跺垎浜績寰椼€�

‌3. 濡備綍瑭�(p铆ng)浼板煿瑷�(x霉n)ROI?‌

‌閲忓寲鍏紡‌锛�

‌ROI=(鍩硅〒(x霉n)鍚庢キ(y猫)绺�(j墨)?c猫)闅�?- 鍩硅〒(x霉n)鎴愭湰)/鍩硅〒(x霉n)鎴愭湰×100%‌

‌绀轰緥‌锛氭煇鍏徃鎶曞叆50钀�(w脿n)鍩硅〒(x霉n)璨�(f猫i)锛屽勾搴︿汉鏁堟彁鍗囧付渚�(l谩i)300钀�(w脿n)鍒╂饯(r霉n)锛孯OI=500%銆�

‌鍥�銆�闄愭檪(sh铆)绂忓埄‌

‌0鍏冩惗銆孉l鍓キ(y猫)璩洪將妗堜緥鎷嗚В+瀵�(sh铆)鎴�(zh脿n)瑾层€�‌锛�1.5灏忔檪(sh铆)瀛�(xu茅)鏈�(hu矛)鐢ˋI鍓キ(y猫)璩洪將;

‌浜斻€佺偤浠€涔�2025骞村繀闋堣€冧紒妤�(y猫)浜哄姏璩囨簮绠＄悊甯�?‌

‌1. 鎸佽瓑鑰呭劒(y艒u)鍏堥寗鐢�‌

‌鎷涜仒鏁�(sh霉)鎿�(j霉)‌锛�

鏅鸿伅(li谩n)鎷涜仒椤ず锛�85%鐨凥R绠＄悊宕楄姹傛寔璀�;

缇庡湗(tu谩n)銆佸瓧绡€(ji茅)璺冲嫊(d貌ng)绛夊ぇ寤犺瓑鏇歌(b菙)璨奸珮閬�(d谩)5000鍏�/骞�銆�

‌2. 鑰冭│闆ｅ害浣�锛屾斂绛栫磪鍒╁‌

‌2025骞存敼闈�‌锛�

涓夌礆(j铆)鑰冭│澧炲姞“鏁�(sh霉)瀛楀寲杞�(zhu菐n)鍨�”妯″(鍗�20%鍒嗗€�);

澶氬湴鏀惧鍫�(b脿o)鑰冩浠�(闈炲皥妤�(y猫)+1骞村伐浣滅稉(j墨ng)椹�(y脿n)鍗冲彲)銆�

‌鏀垮簻瑁�(b菙)璨�‌锛氭寔璀夊彲鐢抽牁(l菒ng)鏈€楂�3000鍏冩妧鑳借(b菙)璨�(濡傛繁鍦�銆佹澀宸�)銆�

‌绔嬪嵆琛屽嫊(d貌ng)‌锛�

1銆�榛�(di菐n)鎿婃湰鏂囨(bi膩o)椤屼笅鏂圭殑銆� 鍏嶈不(f猫i)闋�(y霉)绱勭煭淇℃彁閱�銆�‌锛氭惗鍗�2025骞磋€冭│鍚嶉锛岄伩鍏嶉尟(cu貌)閬�(gu貌)鍫�(b脿o)鍚�!

2銆佹巸纰奸牁(l菒ng)璩囨枡‌锛氳几鍏ユ墜姗�(j墨)铏�(h脿o)锛屽厤璨�(f猫i)鐛插彇銆�浜哄姏璩囨簮绠＄悊鍏ぇ妯″鍏ㄥ绠＄悊琛ㄦ牸.zip銆�+鍏嶈不(f猫i)鍌欒€冩寚灏�(d菐o)瑾�(榛�(di菐n)鎿�0鍏冭│鑱�)‌!

2025骞翠汉鍔涜硣婧愬煿瑷�(x霉n)鐨勬椹熷凡寰�“鎴愭湰闋�(xi脿ng)”鍗囩礆(j铆)鐐�“鎴�(zh脿n)鐣ユ姇璩�”!绔嬪嵆闋�(l菒ng)鍙栬硣鏂�锛屾帉鎻″墠娌挎柟娉曡珫锛屾垚鐐轰紒妤�(y猫)涓嶅彲鏇夸唬鐨凥R灏堝!

浠ヤ笂灏辨槸“2025骞翠汉鍔涜硣婧愬煿瑷�(x霉n)鐨勬椹熷叏瑙ｆ瀽锛�7姝ユ墦閫犻珮绺�(j墨)鏁堝湗(tu谩n)闅�(du矛)锛堥檮鏁�(sh霉)瀛楀寲杞�(zhu菐n)鍨嬪(sh铆)鎿嶆ā鏉匡級”鐩搁棞(gu膩n)鍏�(n猫i)瀹�銆傛洿澶氭湁闂�(gu膩n)浜哄姏璩囨簮绠＄悊甯€冭│鐩搁棞(gu膩n)鑰冮粸(di菐n)銆佹ā鎿│椤�銆佹骞寸湡椤岀瓑鍌欒€冭硣鏂欏皬绶ㄦ渻(hu矛)鏁寸悊鎴怭DF鏂囨獢渚涘ぇ瀹跺弮鑰�锛屾杩庨粸(di菐n)鎿婁笅鏂规寜閳�鍏嶈不(f猫i)涓嬭級瀛�(xu茅)缈�(x铆)~