銆€銆€銆愭憳瑕併€戠挵(hu谩n)鐞冪恫(w菐ng)鏍′汉鍔涜硣婧愮鐞嗗斧闋婚亾鐐烘偍鎻愪緵"2018骞�5鏈堜簩绱氫汉鍔涜硣婧愬皥妤�(y猫)鑳藉姏鑰冮粸:浜哄姏璩囨簮闇€姹傞爯(y霉)娓�”锛岃珛浜哄姏璩囨簮绠＄悊甯€冪敓瑾嶇湡闁辫畝涓嬫枃銆�

銆€銆€绶ㄨ集鎺ㄨ枽:鍚勭渷甯�2018骞翠笂鍗婂勾浜哄姏璩囨簮绠＄悊甯牨鍚嶄俊鎭�

銆€銆€绗竴鍠厓 浜哄姏璩囨簮闇€姹傞爯(y霉)娓殑鍩烘湰绋嬪簭

銆€銆€瀛�(xu茅)缈�(x铆)鐩

銆€銆€閫氶亷瀛�(xu茅)缈�(x铆)锛屾槑纰轰汉鍔涜硣婧愰爯(y霉)娓殑姒傚康銆佸収(n猫i)瀹�銆佷綔鐢ㄥ拰灞€闄愭€�锛屾帉鎻′汉鍔涜硣婧愰渶姹傞爯(y霉)娓殑褰遍熆鍥犵礌鍜岄爯(y霉)娓▼搴忋€�

銆€銆€鐭ヨ瓨瑕佹眰锛�

銆€銆€涓€銆佷汉鍔涜硣婧愰爯(y霉)娓殑姒傚康

銆€銆€(涓€)浜哄摗闇€姹傞爯(y霉)娓�

銆€銆€浜哄摗闇€姹傞爯(y霉)娓槸浼扮畻绲勭箶鏈締闇€瑕佺殑鍝″伐鏁�(sh霉)閲忓拰鑳藉姏绲勫悎锛屾槸浼佹キ(y猫)绶ㄥ埗浜哄姏璩囨簮瑕�(gu墨)鍔冪殑鏍稿績鍜屽墠鎻�锛屽叾鐩存帴渚濇摎(j霉)鏄紒妤�(y猫)鐧�(f膩)灞曡(gu墨)鍔冨拰骞村害闋�(y霉)绠�銆�

銆€銆€(浜�)浜哄摗渚涚郸闋�(y霉)娓�

銆€銆€浜哄摗渚涚郸闋�(y霉)娓槸鎸囦紒妤�(y猫)鏍规摎(j霉)鏃㈠畾鐨勭洰妯欏皪鏈締涓€娈垫檪闁撳収(n猫i)浼佹キ(y猫)鍏�(n猫i)閮ㄥ拰澶栭儴鍚勯浜哄姏璩囨簮瑁滃厖渚嗘簮鎯呮硜鐨勫垎鏋愰爯(y霉)娓€�

銆€銆€(涓�)浜哄姏璩囨簮闋�(y霉)娓垏浜哄摗瑕�(gu墨)鍔冪殑闂�(gu膩n)绯�

銆€銆€1.浜哄摗瑕�(gu墨)鍔�

銆€銆€浜哄摗瑕�(gu墨)鍔冩槸鎸囦娇浼佹キ(y猫)绌�(w臎n)瀹氬湴鎿佹湁涓€瀹氳唱(zh矛)閲忓拰蹇呰鏁�(sh霉)閲忕殑浜哄姏璩囨簮锛屼互瀵︾従(xi脿n)鍖呮嫭鍊嬩汉鍒╃泭鍦ㄥ収(n猫i)鐨勮┎绲勭箶鐩鑰屾摤瀹氱殑涓€濂楁帾鏂�锛屽緸鑰屾眰寰椾汉鍝￠渶姹傞噺鍜屼汉鍝℃搧鏈夐噺涔嬮枔鍦ㄤ紒妤�(y猫)鏈締鐧�(f膩)灞曢亷绋嬩腑鐨勭浉浜掑尮閰�銆�

銆€銆€2.浜哄姏璩囨簮闋�(y霉)娓垏浜哄摗瑕�(gu墨)鍔冪殑闂�(gu膩n)绯�

銆€銆€(1)浜哄姏璩囨簮闋�(y霉)娓槸浜哄摗瑕�(gu墨)鍔冪殑涓€閮ㄥ垎锛屾槸浜哄摗瑕�(gu墨)鍔冧腑瀹氶噺鍒嗘瀽鏈€澶氱殑閮ㄥ垎銆�

銆€銆€(2)浜哄姏璩囨簮闋�(y霉)娓闅涙槸鐐轰紒妤�(y猫)灏囦締鐧�(f膩)灞曢渶瑕佹弿绻嚭涓€骞呬汉鍔涜硣婧愯棈鍦�锛屼娇浼佹キ(y猫)闋�(l菒ng)灏�(d菐o)浜哄彲浠ユ牴鎿�(j霉)閫欏€嬭棈鍦栦締灏嶆瘮浼佹キ(y猫)鐝�(xi脿n)鍦ㄧ殑鐙€娉�锛岀櫦(f膩)鐝�(xi脿n)鍟忛锛岄€茶€岃В姹哄晱椤屻€�

銆€銆€浜�銆佷汉鍔涜硣婧愰爯(y霉)娓殑鍏�(n猫i)瀹�

銆€銆€1.浼佹キ(y猫)浜哄姏璩囨簮闇€姹傞爯(y霉)娓€�

銆€銆€2.浼佹キ(y猫)浜哄姏璩囨簮瀛橀噺鑸囧閲忛爯(y霉)娓�銆�

銆€銆€3.浼佹キ(y猫)浜哄姏璩囨簮绲�(ji茅)妲�(g貌u)闋�(y霉)娓€�

銆€銆€4.浼佹キ(y猫)鐗圭ó浜哄姏璩囨簮闋�(y霉)娓�銆�

銆€銆€涓�銆佷汉鍔涜硣婧愰爯(y霉)娓殑浣滅敤

銆€銆€(涓€)灏嶇祫绻旀柟闈㈢殑璨㈢嵒

銆€銆€1.婊胯冻绲勭箶鍦ㄧ敓瀛樼櫦(f膩)灞曢亷绋嬩腑灏嶄汉鍔涜硣婧愮殑闇€姹傘€�

銆€銆€2.鎻愰珮绲勭箶鐨勭鐖姏銆�

銆€銆€3.浜哄姏璩囨簮闋�(y霉)娓槸浜哄姏璩囨簮閮ㄩ杸鑸囧叾浠栫洿绶氶儴闁€閫茶鑹ソ婧濋€氱殑鍩虹(ch菙)銆�

銆€銆€(浜�)灏嶄汉鍔涜硣婧愮鐞嗙殑璨㈢嵒

銆€銆€1.浜哄姏璩囨簮闋�(y霉)娓槸瀵︽柦浜哄姏璩囨簮绠＄悊鐨勯噸瑕佷緷鎿�(j霉)銆�

銆€銆€2.鏈夊姪浜庤(di脿o)鍕曞摗宸ョ殑绌嶆サ鎬с€�

銆€銆€鍥�銆佷汉鍔涜硣婧愰爯(y霉)娓殑灞€闄愭€�

銆€銆€1.鐠�(hu谩n)澧冨彲鑳借垏闋�(y霉)鏈熺殑鎯呮硜涓嶅悓銆�

銆€銆€2.浼佹キ(y猫)鍏�(n猫i)閮ㄧ殑鎶靛埗銆�

銆€銆€3.闋�(y霉)娓殑浠ｅ児楂樻槀銆�

銆€銆€4.鐭ヨ瓨姘村钩鐨勯檺鍒�銆�

銆€銆€浜�銆佸奖闊夸汉鍔涜硣婧愰渶姹傞爯(y霉)娓殑涓€鑸洜绱�

銆€銆€1.椤у鐨勯渶姹傝畩鍖�(甯傚牬闇€姹�)銆�

銆€銆€2.鐢熺敘(ch菐n)闇€姹�(鎴栦紒妤�(y猫)绺界敘(ch菐n)鍊�)銆�

銆€銆€3.鍕炲嫊鍔涙垚鏈定鍕�(宸ヨ硣鐙€娉�)銆�

銆€銆€4.鍕炲嫊鐢熺敘(ch菐n)鐜囩殑璁婂寲瓒ㄥ嫝銆�

銆€銆€5.杩藉姞鍩硅〒(x霉n)鐨勯渶姹傘€�

銆€銆€6.姣忓€嬪伐绋摗宸ョ殑绉诲嫊鎯呮硜銆�

銆€銆€7.鍝″伐鐨勫嚭鍕ょ巼銆�

銆€銆€8.鏀垮簻鏂归嚌鏀跨瓥鐨勫奖闊�銆�

銆€銆€9.宸ヤ綔灏忔檪鐨勮畩鍖栥€�

銆€銆€10.閫€浼戝勾榻＄殑璁婂寲銆�(鐠�(hu谩n)鐞冪恫(w菐ng)鏍℃彁渚涗簩绱氫汉鍔涜硣婧愬皥妤�(y猫)鑳藉姏鑰冮粸)

銆€銆€11.绀炬渻瀹夊叏绂忓埄淇濋殰銆�

銆€銆€銆愪緥椤�2.1.14銆戝奖闊夸汉鍔涜硣婧愰渶姹傞爯(y霉)娓殑涓€鑸洜绱犲寘鎷�(銆€銆€)銆�(2012骞�11鏈堜簩绱氱湡椤�)

銆€銆€A.甯傚牬闇€姹�

銆€銆€B.浼佹キ(y猫)鏂囧寲

銆€銆€C.浼佹キ(y猫)绺界敘(ch菐n)鍊�

銆€銆€D.宸ヤ綔鏅傞枔

銆€銆€E.鏀垮簻鏂归嚌鏀跨瓥

銆€銆€銆愮瓟妗堛€慉CDE

銆€銆€鑳藉姏瑕佹眰

銆€銆€涓€銆佹簴鍌欓殠娈�

銆€銆€(涓€)妲�(g貌u)寤轰汉鍔涜硣婧愰渶姹傞爯(y霉)娓郴绲�(t菕ng)

銆€銆€浜哄姏璩囨簮闇€姹傞爯(y霉)娓郴绲�(t菕ng)鐢变紒妤�(y猫)绺介珨缍�(j墨ng)婵熺櫦(f膩)灞曢爯(y霉)娓郴绲�(t菕ng)銆佷紒妤�(y猫)浜哄姏璩囨簮绺介噺鑸囩祼(ji茅)妲�(g貌u)闋�(y霉)娓郴绲�(t菕ng)鍜屼汉鍔涜硣婧愰爯(y霉)娓ā鍨嬭垏瑭曚及绯荤当(t菕ng)涓夊€嬪瓙绯荤当(t菕ng)妲�(g貌u)鎴�銆�

銆€銆€(浜�)浜哄摗闋�(y霉)娓挵(hu谩n)澧冭垏褰遍熆鍥犵礌鍒嗘瀽

銆€銆€1.SWOT鍒嗘瀽娉�

銆€銆€SWOT鍒嗘瀽娉曟槸灏嶄紒妤�(y猫)鍏�(n猫i)澶栭儴姊濅欢鍚勬柟闈㈠収(n猫i)瀹归€茶缍滃悎姒傛嫭锛屽垎鏋愪紒妤�(y猫)绲勭箶鐨勫劒(y艒u)鍕�銆佸姡鍕�銆侀潰鑷ㄧ殑姗熸渻鍜屽▉鑴呯殑涓€绋柟娉�銆傚叾涓�锛孲浠ｈ〃鍎�(y艒u)鍕�(Strength)锛學浠ｈ〃鍔ｅ嫝(Weakness)锛孫浠ｈ〃姗熸渻(Opportunity)锛孴浠ｈ〃濞佽剠(Threats)銆�

銆€銆€銆愪緥椤�2.1.15銆慡WOT鍒嗘瀽娉曚腑锛學浠ｈ〃(銆€銆€)銆�(2013骞�5鏈堜簩绱氱湡椤�)

銆€銆€A.鍎�(y艒u)鍕�

銆€銆€B.姗熸渻

銆€銆€C.鍔ｅ嫝

銆€銆€D.濞佽剠

銆€銆€銆愮瓟妗堛€慍

銆€銆€2.绔剁埈浜旇绱犲垎鏋愭硶

銆€銆€绔剁埈浜旇绱犲垎鏋愭硶鏄編鍦嬩汉閭佸厠鐖�•娉㈢壒鍦�1980骞村嚭鐗堢殑銆婄鐖埌(zh脿n)鐣ワ細鍒嗘瀽琛屾キ(y猫)鍜岀鐖皪鎵嬬殑鏂规硶銆嬩竴鏇镐腑鎻愬嚭鐨勪竴绋垎鏋愭ā鍨�銆傚湪閫欏€嬫ā鍨嬩腑锛屼紒妤�(y猫)瑕侀€茶浠ヤ笅浜旈爡鍒嗘瀽锛氬皪鏂板姞鍏ョ鐖€呯殑鍒嗘瀽;灏嶇鐖瓥鐣ョ殑鍒嗘瀽;灏嶈嚜宸辩敘(ch菐n)鍝佹浛浠ｅ搧鐨勫垎鏋�;灏嶉¨瀹㈢兢鐨勫垎鏋�;灏嶄緵鎳�(y墨ng)鍟嗙殑鍒嗘瀽銆�

銆€銆€銆愪緥椤�2.1.16銆戠鐖簲瑕佺礌鍒嗘瀽妯″瀷鏄敱(銆€銆€)鎻愬嚭鐨�銆�(2012骞�11鏈堜簩绱氱湡椤�)

銆€銆€A.褰煎緱•寰烽鍏�

銆€銆€B.閭佸厠鐖�•娉㈢壒

銆€銆€C.鏉板厠•闊嬬埦濂�

銆€銆€D.褰煎緱•鍦ｅ悏

銆€銆€銆愮瓟妗堛€態

銆€銆€(涓�)宕椾綅鍒嗛

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銆€銆€(鍥�)璩囨枡閲囬泦鑸囧垵姝ヨ檿鐞�

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銆€銆€2.鏁�(sh霉)鎿�(j霉)鐨勫垵姝ヨ檿鐞�銆�

銆€銆€浜屻€侀爯(y霉)娓殠娈�

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銆€銆€2.閫茶浜哄姏璩囨簮鐩ら粸锛屽皪鐝�(xi脿n)鏈変汉鍝＄己绶ㄣ€佽秴绶ㄤ互鍙婃槸鍚︾鍚堜换鑱疯硣鏍兼浠堕€茶绲�(t菕ng)瑷堝垎鏋�銆�

銆€銆€3.灏囩当(t菕ng)瑷堢祼(ji茅)鏋滆垏閮ㄩ杸涓荤閫茶瑷庤珫锛屼慨姝ｅ苟寰楀嚭鐨勭当(t菕ng)瑷堢祼(ji茅)鏋滐紝鍗冲緱鍑虹従(xi脿n)瀵︾殑浜哄姏璩囨簮闇€姹傞噺銆�

銆€銆€4.鏍规摎(j霉)姝峰彶鏁�(sh霉)鎿�(j霉)锛屽皪闋�(y霉)娓湡鍏�(n猫i)閫€浼戠殑浜哄摗銆佹湭渚嗗彲鑳界櫦(f膩)鐢熶汉鍝￠洟鑱�銆佹祦澶辩媭娉侀€茶绲�(t菕ng)瑷堝垎鏋�銆�

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銆€銆€6.灏嶇従(xi脿n)瀵︿汉鍔涜硣婧愬瓨閲�銆佹湭渚嗙殑浜哄摗娴佸け鐙€娉佸拰鏈締鐨勪汉鍔涜硣婧愰渶姹傜附閲忛€茶缍滃悎骞宠　鍜屾脯绠�锛屽緱鍑烘湭渚嗛爯(y霉)娓湡鍏�(n猫i)浼佹キ(y猫)鏁撮珨鐨勪汉鍔涜硣婧愬噲闇€姹傜附閲�銆�

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